Amazon is the among the largest online retailer in the world today with thousands of retailers and over million customers spanning the globe. Where there are multi-million users on a platform, it inadvertently becomes a huge data bank and that’s no less than a gold mine for enterprises.

One can hardly fathom the value that can be extracted from the humongous data bank that Amazon is. Right from customer behavior, customer demand, peer pricing right up to product ranking can be.........

The larger set of enterprises can be divided into two – one, the ones sensitive to changes in the marketplace and two, ultra-sensitive to changes in the marketplace. While there are enterprises which can sustain and grow without really being finicky about small changes, an enterprise like an e-commerce retailer is ultra-sensitive to price changes by competitors in its space.

If your enterprise is among the ultra-sensitive, you would always need a certain set of information han.........

In a recent study published by Moz, it was observed that over 67% of online shoppers pay little to absolute premium on reviews while taking buying decisions. This number is too big for any business – big or small to ignore.

While the world is becoming smaller with the recent offtake in internet as a medium, protecting your digital repute has become crucial than ever. While restaurant & movie reviews have blatantly established a cause-effect relationship between online repu.........

With the online marketplace theme really picking up and aggregators like Amazon & Flipkart fighting tooth & nail for the largest market share, quite often, the sellers are lost in the chaos. With more sellers getting on-board as e-tailers with online marketplaces like amazon, selling online has become all the more competitive & challenging. Gone are the days of caveat-emptor where the buyer had to be aware, it is now caveat-venditor where seller-beware is the new mantra.

For a long time, since the beginning of the 21st century, innovation has been an essential factor to business success all around the globe. While the innovations space is being explored massively, the ones adopting a data-driven innovation strategy manage to stay ahead of the curve. Innovation, no longer, is confined to the white boxes and the product it contains. Innovation in outreach, positioning and strategy is gaining importance as a concept within success spheres.

Getting to t.........