For a long time, since the beginning of the 21st century, innovation has been an essential factor to business success all around the globe. While the innovations space is being explored massively, the ones adopting a data-driven innovation strategy manage to stay ahead of the curve. Innovation, no longer, is confined to the white boxes and the product it contains. Innovation in outreach, positioning and strategy is gaining importance as a concept within success spheres.
Getting to t.........