Two typical ways to use web scraping tools for marketing decisions

  • 29/03/2020

Scraping us, also known as data extraction and web gathering, is a process of extracting information from websites and blogs. Specialists in social media marketing and digital marketing use different web scraping tools to perform their tasks, and these tools access the Internet through a web browser or through the Hypertext Transfer Protocol. Web scraping can be done manually, but marketers have little time to scrape data from large numbers of pages. Therefore, they choose different tools to perform their tasks and collect data from a large number of pages with these tools.


There are almost a billion web pages and numerous articles on the Internet. How can you use a web scraping tool? Most people lack technical knowledge and do not know the programming languages; therefore, they opt for popular data extractors or web crawlers to carry out their tasks. As a marketer, you can use web scraping tools in the following ways.


 1. Lead generation

Marketing specialists should be aware of the tactics they might try to generate based on the nature of their business. You can use social media sites (Twitter, Facebook, LinkedIn, Google+) to target large numbers of customers, join communities like Quora, or opt for guest posting and paid ads. In essence, leads can only be generated through lead extractor software when you have contact details or phone and fax numbers of your customers. A web scraping tool (like is good lead extractor software that can help you collect data from different websites. It will automatically collect all useful information: names, locations, cities, zip codes, website URLs, and phone numbers.


3. Search engine optimization (SEO)

If you want to promote your services, you'll need to set up a site and get more search traffic. engines. There are numerous ways to drive organic search for your site: direct traffic, referral traffic, social media traffic, or paid traffic. When the data is successfully deleted and the content on your site is free of grammatical errors, you will automatically see good results and you can increase organic search traffic. Octoparse makes it easier for you to scrape data from the network. This web scraping tool allows you to automate the data extraction process and helps index your web pages.

For more information on SEO and/or lead extractor software or if you need the tool, please contact to help you achieve the needs.

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